LET THE MUSIC MOVE YOU

Grooves and Beats That Move The Crowd In The World Of AI.

Time To Get With It

Technology & AI Integration

• Generative AI in Music Production: AI tools are increasingly integrated into music production workflows, aiding in composition and sound design. This technological shift allows for new creative possibilities and the emergence of hybrid genres. ​Native Instruments Blog

• AI's Impact on Creativity: While AI's role in music creation grows, there's a concurrent appreciation for human-made music. This dynamic is fostering a renewed respect for traditional genres like classical hip-hop, highlighting the value of human creativity in the digital age. ​

• Cultural & Industry Dynamics

  • Globalization of Genres: Genres like J-Pop are gaining international traction, expanding their influence beyond traditional markets. This globalization reflects a broader trend of cross-cultural musical exchange. ​GRAMMY.com

  • Social Media's Influence: Platforms like TikTok continue to shape music trends, with viral moments propelling songs and artists to prominence. However, this focus on virality raises concerns about the long-term development of artists and the sustainability of music careers. ​